Zara coming to Westfield Sydney Pitt Street Mall
by www.pittstreetmall.com.au on 04/20/2011 - 06:01 pm |
Zara styles Australian shores at Westfield Sydney
Fashionistas all over the country have been perched on the edges of their killer heels waiting for the much-anticipated announcement of the first Australian location of Spanish retail giant, ZARA. The global fashion powerhouse has now confirmed it will open a three-level, 1830m² concept store in the $1.2M world-class retail precinct, Westfield Sydney, in 2011.
Anchoring this exciting new development on Pitt Street in Sydney’s CBD, the Westfield Sydney Zara store will offer a full range of women’s, men’s and children’s wear. The women’s wear showcase will include three lines: Zara Woman, Zara Basic and the youth concept TRF, featuring the latest world fashion trends.
Zara prides itself on its fast-fashion empire and has cut an international swathe through the fashion design and manufacturing industries with its on-trend styles, two-week ‘runway to rack’ approach and its supreme international reach. Part of the retail group Inditex, Zara houses a dedicated team of no less than 200 designers and its own factories and distribution facilities in Europe. So when a trend hits the runways of the world’s most fashionable cities, Zara is poised to get these looks on its shelves within two weeks, anywhere in the world.
With stores already flourishing in the Southern hemisphere, the seasonal differences between Australia and Zara’s Spanish headquarters are not expected to impact the ranges offered Down Under. A quick response to market demands appears to be one of the main goals of the Zara business model, and Australian shoppers will apparently be spoilt with new stock planned to arrive in-store twice-weekly.
Westfield Group Managing Director Australia & NZ Robert Jordan said “We’re excited to welcome Zara to Westfield Sydney, and delighted to be home to their first store in Australia. We have worked with Zara at Westfield centres in the US and the UK and we look forward to extending that relationship to Australia.”
Westfield Sydney will set a new benchmark for premium retail in Australia and Mr Jordan says that Zara’s presence is further evidence of this.
Zara at Westfield Sydney will open in the project’s second stage; in the second quarter of 2011. The centre’s first stage of opening is due in late October 2010, when more than 100 stores are expected to commence trade