BLACK EYE

Black Eye was founded in 2013 by three friends who were agonizing how they could create better content with their smartphones.These friends were professional snowboarders Eero Ettala and Fredu Sirviö, together with professional photographer Arto Ekman. Eero and Fredu have been traveling the world for the past 10 years, filming for the biggest snowboard video productions and using their smartphone to take videos and photos, documenting and sharing these trips with their friends and fans. Posts on Facebook and Instagram became first a daily, then hourly activity. Always striving to push things further they wanted to enhance their mobile content to the level of what the professional photographers and filmmakers do.Together with photographer Arto Ekman they created the first Black Eye lens. Within a couple of months, the awareness of the product spread among different fields of lifestyle users, and the trio knew something big was about to happen.