Firetrap

Founded in 1993 Firetrap is a super sharp denim and lifestyle brand that has constantly championed the edgier elements of dressing and the maverick spirit of British culture.

Designed in London by British designers Firetrap remixes and revamps London’s style, culture and attitude taking inspiration from the diverse sights, sounds and flavours that define London life. Firetrap’s designs have a industrial, utility influence and showcase the brand’s, experimental, progressive and gritty attitude infused with London’s legendary subversive wit and rebellious rock ‘n’ roll spirit.

Firetrap is firmly established internationally selling in over 30 countries and 1,500 doors worldwide including Dubai, Italy, Germany, France and their e-commerce site Firetrap.com. November 2009 saw Firetrap open its sixth retail store in the heart of Sheffield’s shopping mecca, Meadowhall. Opening its doors on March 12th 2010 Firetrap have occupied a heritage listed building as their seventh flagship store in the city of Nottingham. re-enforcing the brand’s progressive and raw attitude. Early April 2010 will also see Firetrap take premium ground floor unit at the largest in-town shopping and leisure destination in Europe – Westfield London.