The Perfume Connection is now a well-established brand in the Australian retail market, known for sourcing prestigious fragrances and having an in-house panel of dedicated fragrance specialists.
The history of the Group dates back to the opening of the first store on Edward Street in the heart of Brisbane in 1991, and from this time grew rapidly, now being represented by stores in all major shopping centres throughout Australia. In 2007 the Escor Group in partnership with Jeff Sher invested in the Company to introduce new energy and expertise to the business with a view to grow the store base and become the dominant player in the market.
The Escor Group has its origins through the Smorgon Family businesses, further detail about Escor and the Smorgon family is listed in the next section.
The Perfume Connection is focused on providing customers a wide range of beauty products at value orientated prices in exciting retail environments. Our key point of difference is the unprecedented level of service we offer in all of our stores. The stores will variously incorporate the core category of fragrance and wherever possible exclusive ranges of cosmetic brands and skincare will be added.
Our desire is to be innovative, nimble & responsive to ensure we capture market opportunities.
The Perfume Connection, Australia’s largest fragrance specialist chain, in recent years ranked 64th and 37th in Australia’s fastest growing private enterprises (as judged by BRW magazine) and has also launched an interactive online shopping website. The fully transactional website stretches its reach way beyond the boundaries of in-store shopping, providing a fast, efficient, and convenient service to its customers.
The Perfume Connection and its online arm, perfumeconnection.com.au offers consumers the largest range of designer and hard to find fragrances in Australia, both in-store and on-line.
A PASSION FOR FRAGRANCES
Buyers for The Perfume Connection attend international trade fairs to negotiate exclusive distribution rights and source favourite fragrances, which may previously have been discontinued by other suppliers. The passion to bring the crème de la crème of fragrance to Australia has led The Perfume Connection to the acquisition of exclusive and elusive fragrances derived from American and European design houses. As a fragrance specialist, The Perfume Connection employs fully trained staff with extensive knowledge on all houses and brands of fragrance to assist customers with their fragrance selections, both in-store and online.