Richard James Mayfair

Richard James respected the two hundred-year history of tailoring on Savile Row and each of its perfectly practiced traditions, but set out with a not always quiet determination to do things its own way.”Richard James was the first bespoke tailor to advertise in the style monthlies and the first to art direct a TV advertisement. In the short film screened for the first (and last) time in London cinemas, a young man is shown dressing himself beautifully in a suit, shirt and tie before jumping to his death from the top of a high-rise building.The caption reads: ‘Richard James: Menswear for every occasion’.”A contemporary Savile Row house that pushes the boundaries of menswear through colour, cut and design.