KEEP IT SIMPLE SILLY (KISS). IF YOU WANT A GREAT CHOCOLATE CHIP COOKIE BUY THE BEST CHOCOLATE CHIPS. IF YOU WANT THE BEST SKIN CARE PRODUCT USE THE BEST OILS. WE DON’T SELL PRODUCTS WITH WATER, DIMETHICONE OR GLYCERIN (CHECK YOUR LABELS). WHEN YOU BUY FROM US YOU GET A TRU PRODUCT.We are a family based business with background in biology and the beauty industry. The root of truEssential started out of our desire for an effective natural product. Thanks to the research at OSU (Oregon State University) we were able to formulate a wonderfully effective base complex using only safe organic constituents.