FCUK French Connection
French Connection now offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices.
Having established a strong core clothing business, through unique design and a true sense of style the company has, over recent years expanded its portfolio into exciting new areas including men’s and women’s toiletries, sunglasses and opticals, watches and shoes. Driven by innovation and change, the brands strength lies in balancing new and exciting ideas with the basic promise of quality and affordability, established when the company was founded. Throughout this expansion and diversification the principles have remained the same; design-led products presented in a unique and innovative way.
A simple advertising campaign launched FCUK onto the British High Street in the spring of ’97 and has since evolved to personify the casualwear offering of the French Connection brand. A controversial ad campaign featuring the simple line ‘fcuk fashion’ hit the headlines and when ‘fcuk advertising’ followed hot on its heels the attitude of the brand was established.
The whole business is born of a desire to be original, distinctive and accessible. Whether fcuk has shocked or amused, it certainly made you think. Bold, witty and intelligent, it demonstrates how French Connection has given personality to its brand, a rare achievement on today’s crowded high street. Since then fcuk has become interchangeable with French Connection as the brand name and identity.
Powerful brand building advertising combines strong, innovative creative with a mix of conventional media, such as fashion magazines and billboards with high impact non-conventional media such as moving projections, radio stations and more recently wrapping outdoor billboards with gaffer tape and having light motion banners.
- JACKETS + COATS
- PANTS + DENIM
- BAGS + WALLETS