Hype DC opened it’s first store in July 1998, 15 years later they have now grown to over 45 locations throughout Australia.
Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Covering fashion, music, and art – Hype DC’s Limit’d is the magazine of choice for those wanting the latest and greatest in street culture. Released monthly, Limit’d also keeps you informed about all the latest releases from the sneaker brands that you love. Featuring exclusive releases, discounts, and news – Limit’d is your go-to for all things Hype DC. Stay in the loop and download Limit’d today.