JAG

We’ve stood out from the start. From humble beginnings as the first fashion store on Chapel Street amongst the Greek butcheries, to over 40 years of denim expertise (and counting) as Australia’s original denim brand, we’re forever mixing old with new, classic with contemporary, the exciting with the functional. We create future favourites that are inherently JAG, and inherently Australian.These days, JAG is more than just denim, all our pieces are designed with an effortless attitude; from rocked out indigo washes worn with floaty feminine fabrics, tactile knitwear and easy silk layers to modern and masculine cuts with functional jackets, perfect chinos and easy shirting.