MAKE UP FOR EVER

MAKE UP FOR EVER is the story of a painter and sculptor, Dany Sanz, who became a make up artist and make up creator. Working with professionals right from the start, she aimed to meet their specific needs. Today, she opens the door to the general public, who are just as demanding and educated when it comes to high-quality products.

The professional experience of MAKE UP FOR EVER cannot be summed up by fashion shows or photo studios. It touches every facet of professional makeup: cinema, TV, theatre, opera, cabarets, dance, concerts, street shows, circuses, drag artists, embalmers… Every field finds a response adapted to its needs

With its 360° vision, MAKE UP FOR EVER is a reference for professionals. This open spirit is still intact today. In magazines, on stage or on the screen, MAKE UP FOR EVER is the indispensable backstage brand. The products have met unstoppable success and the general public has finally discovered this favorite brand of the professionals.Former fine-arts student and Founder & Artistic Director of MAKE UP FOR EVER, Dany Sanz started to paint theaters sets, and eventually worked her way to the human body. By using her paintbrushes and academic techniques in a very different way, Dany Sanz discovered an entire range of new emotions and characters. Since then, the stage has never ceased to influence MAKE UP FOR EVER’s vision of makeup.

MAKE UP FOR EVER works and creates products for the makeup artists in all areas of the entertainment world, from music stage to fashion, photo shoots, cinema and television. Each product developed stems from a professional need; each franchise corresponds to a professional performance. For example, a new lipstick created for a movie or a play, false eyelashes that stand out during a musical performance, foundation that lasts through hours of uninterrupted dance rehearsals, or extra-fine invisible powders for television and cinema.

On stage, artists and makeup artists need reliable partners as much as never-fail products. MAKE UP FOR EVER’s performance is based on its expertise in knowing how to create the right product for all artists in every venue.

Life is a stage where everyone performs their part. On stage, on a catwalk, on a TV show or in daily life, makeup transforms and reveals the different facets of one’s personality. The brand truly believes that everyone can embody different characters and play with many various roles. That’s why MAKE UP FOR EVER strives not only to be at the service of stage performers, but also to help everyone celebrate and embrace their true selves.

Founded in 1984 in Paris, MAKE UP FOR EVER has been part of the world leader luxury group LVMH since 1999. MAKE UP FOR EVER is distributed in over 60 countries and in more than 2200 points of sale around the world. All the stores offer a backstage pass into the world where professional makeup artists, creative artists and every day women discover and join in on our passion.