Our Generation

Our Generation is bigger than a toy brand, it is a lifestyle! We invite girls into a community of empowerment and play, a place where their collective voices create the narrative of their generation. Our Generation is a world and lifestyle with endless possibilities. Let your imagination run free by collecting OG dolls, clothes, accessories, books and more!Since 1999 Our Generation has been a known brand in the world of 18″ dolls in North America and since 2011 has begun to be known and loved by girls internationally. The relatable, wholesome and inclusive nature of the brand gives it a universal appeal that transcends any geographical, cultural or language barrier.