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Samantha Wills

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Established in Sydney Australia, Samantha launched the brand officially at Australian Fashion Week in 2004, at only 22 years of age. The SAMANTHA WILLS brand quickly gained a cult following internationally, having been worn by Taylor Swift, Beyoncé, Rhianna, Eva Mendes and JLO. Securing the brand’s place firmly on the global stage in 2010, Wills was asked to design earrings for Sex and the City, subsequently, the New York Times hailed Wills a breakout star in 2011. The SAMANTHA WILLS brand has been profiled in Vogue, Harpers Bazaar, Marie Claire and InStyle, and in 2013 was named as Best Accessory Brand by Readers Choice at the Prix De Marie Claire Awards.Wills designs jewellery that is true to her personal style of luxe-bohemian. A merging of her coastal upbringing in Australia, and her now cosmopolitan life in New York City.With the brand going from strength to strength, at SAMANTHA WILLS you will find our signature style infused into statement, fine and bridal jewels. Using the beauty of natural and semi-precious stones paired with lashings of gold, rose and silver metals to create a look that is both intricate and polished. With a design philosophy based on juxtaposition, the SAMANTHA WILLS is the go-to brand for luxe-bohemian jewellery.


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