Supré was founded by retailers Hans and Helen van der Meulen in New South Wales in 1984.
In 2013, the Cotton On Group acquired Supré with plans to expand the brand internationally. The Supré head office is located in Geelong, Victoria, at the Cotton On Group headquarters.
Supré is a fast fashion womenswear chain in Australia and New Zealand owned by the Cotton On Group. Known for fashion items and basics at an affordable price point, the Supré product offering is aimed at the youth market. Supré General Manager Elle Roseby is the former CEO of Australian retailer Sportsgirl.
Under the management of Roseby, the Supré brand has expanded its fashion trend offering to compete with the global fast fashion market.
Supré has become known for a robust social media presence, with over 520 thousand ‘likes’ on Facebook and over 70 thousand followers on picture-sharing app Instagram.
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