Brunello Cucinelli

Cucinelli was one of the first in Italy to use cashmere dyed with bright colours on a large scale – similar to what Benetton did with sweaters, but for a very high-end customer.

Approximately 30 years ago Mr Brunello Cucinelli realised that dyed cashmere could be a great innovation (until then cashmere came only in neutral shades).

He has not limited his fabrics to cashmere alone. Inspired by the romanticism and mysticism of his heritage in the Umbrian countryside, Cucinelli introduced the world to a new dimension of luxury living for both women and men with the creation of his ready to wear, cashmere, linen, silk, leather and luggage lines, shoes and accessories.

Today Brunello Cucinelli is universally known as the “King of Cashmere”. He creates the softest and most luxurious cashmere creations.