Minihaha

Inspired by her experiences living and working in England, France, Italy, and Bali, Minihaha’s founder Joanne Sackville wanted to create a range of high-quality, fashionable babies’ and children’s clothing that paired a sense of whimsical magic with practical comfort.After moving to Australia, Joanne launched Minihaha & Hiawatha in 1994. The brand was quickly discovered by department stores David Jones and Myer, as well as Baby Bunting and many independent boutique retailers across both Australia and New Zealand.