ModelCo

Ever since we created our cult ModelCo Turbo Lashwand Eyelash Curler over 16 years ago, we’ve been thinking in pink. As a former model agent, Shelley Sullivan had an intuitive knack for anticipating what women (really) wanted in their makeup bags and bathroom cabinets. And so, with the goal of believable, achievable beauty, we launched our first-to-market heated eyelash curler in 2002, followed by our innovative world-first Tan Airbrush in A Can which created an entire new global beauty category and forever changed the way women self-tanned. ModelCo quickly grew into a complete collection of innovative, quick-fix, beauty products to help us all look effortlessly amazing and ready for everything.Soon enough, we became widely known and loved for our on-trend colour cosmetics, simple-but-smart, natural skin care, and award-winning self-tanning solutions. We’re proud to have featured in the most influential magazines, websites, beauty blogs and influencer hauls, and celebrities quite like us too. And thanks to the support of some friends in high places – from models and beauty editors to our original retailers like Colette in Paris, Sephora and New York’s Henri Bendel – we’ve managed to paint much of the globe pink.