Patricks

This story starts 7 years ago in Bondi, Australia, when I decided to take on the big guys and develop the most high-performing, luxurious range of men’s hair products ever released. I had big dreams for the future and a gut feeling I was going to get it all done, one way or another.It took many years, prototypes and redesigns, 2 failed manufacturing attempts, blown deadlines, surviving corporate sabotage and a whole lot of hustle.We’ve grown from a small start-up to a multi-million dollar business with award-winning products stocked by some of the world’s best stores.