Sambag

In 1998, she showed at Mercedes Australian Fashion Week, lifting the Sambag profile and confirming its place with the fashion conscious.

Sam Wagner has built a formidable fashion empire on the back of her signature ballet flats and tote bags.” – Vogue Australia

Wagner lives in Woollahra with her two daughters and runs the business out of her warehouse in Waterloo.

One of the label’s strengths is that it answered to needs of the original customers – and Wagner herself – to provide stylish but affordable fashion that worked effortlessly with the client’s lifestyle.

Worn by celebrities from Elle Macpherson down, the Sambag ballet flat has been a big part of the brand’s success. Presented each season in a range of prints, colours and fabrics, the shoe has become something of a signature with Australia’s savvy women.