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The Seduce Group is one of Australia’s leading fashion companies having provided high quality, on-trend fashion to Australian consumers for over 20 years. The company has grown from simple operations, started from the directors family home in the 1990’s, to become an international brand with distribution outlets across the globe.

Seduce has their own unique and original style. Their design teams are inspired by what is happening on the international fashion scene and they keep up-to-date on everything from street fashions, to goings-on with the key bloggers and all the major runway shows of Paris, Milan, London and New York. They are a trend leader, delivering a plethora of hot, uniquely Seduce designs season-in and season-out. The Seduce Group has in its stable of brands; Seduce, S by Seduce, Be Seduced Luxe, and bluejuice. Each caters to a different style, lifestyle or occasion. The Seduce label is known for their glamorous on-trend stylish pieces. Be Seduced Luxe for formal and semi-formal dresses and occasionwear. Bluejuice is for the younger demographic highly reflective of youth culture trends, S by Seduce, their latest venture, provides glamorous everyday-wear for work, social and weekend occasions.

Seduce labels are stocked in Australia, New Zealand, United States, China and the United Arab Emirates. In Australia, Seduce has stores in all the major capital Cities and over 100 distribution points across the country including MYER and The Iconic. In the USA their accounts are with major department stores and retails chains such as Bloomingdales and Urban Outfitters. In the UAE their first store housed in the prestigious Dubai Marina Mall and another store is in the pipeline. China opened its first store in early 2012, the company has big plans to expand further to cater to the China consumer’s demand for Western brands.

Job Hours

Mon: 9.30AM - 6.30PM
Tue: 9.30AM - 6.30PM
Wed: 9.30AM - 6.30PM
Thu: 9.30AM - 9.00PM
Fri: 9.30AM - 6.30PM
Sat: 9.30AM - 6.30PM
Sun: 11.00AM - 5.00PM


  • Dresses
  • Pants
  • Tops
  • Skirts
  • Jackets
  • Coats
  • Knitwear
  • Jumpsuits
  • Bags
  • Belts
  • Jewellery
  • Scarfs
  • Bluejuice

Company Video

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