Seed

Seed Heritage was founded in 2000, designed to encapsulate the essence of a busy lifestyle with easy to wear collections updated monthly. The Seed Heritage womenswear line has quickly become a favourite for women looking for a stylish and easy look that is comfortable yet aspirational.

Our story begins in 2000 in a small shop front in Armadale, Victoria, where the founder of seed was inspired by the need for a one of a kind
and compelling shopping experience that made children and their parents feel connected through great design. 14 years later, Seed is one of the most widely recognised Australian retailers of modern fashion and accessories.

With apparel, jewellery and footwear added to the treasury of product, Seed remains a bastion of style and substance that effortlessly withstands the test of time. Monthly collections are comprised of high quality and beautifully designed product for newborns to children aged 10, a teen collection for girls and boys aged 8-16 years and for women of every age.

Now a teen collection for girls and boys aged 8-14 years. seed is best recognised for its high level of quality, detail and above all, exceptional design across apparel, shoes, accessories, and toys.