Seedling imagines the future of play and brings it to life by uniting modern, scalable technologies and classic materials. Our innovative products enable kids 2 to 12 to move seamlessly between the digital and physical worlds they play in, creating a new category of products called Reimagined Play.We encourage kids to create with every tool in the toolbox, including technology. That’s why we make groundbreaking products that merge tactile materials with advancing technologies, like augmented reality and virtual reality. These products are designed to help families put the child in control of the experience, to step into the role of builder, designer, creator, and beyond.We believe in high-quality play. We pay attention to every element of the creative experience, ensuring the materials in every box meet the highest standards so that every creation can be played with again and again.