Novak Djokovic Models New Uniqlo Denim Collection

Novak Djokovic Models New Uniqlo Denim Collection

Current worldwide tennis champion Novak Djokovic is one of Uniqlo’s star ambassadors for its latest denim collection.

The fast fashion Japanese brand’s Spring/Summer 2015 campaign includes the famous athlete trading his sports gear for the new Selvedge Slim Stretch Jean and a blazer. Novak Djokovic also models Uniqlo’s main menswear collection.

In the women’s department, famous Russian classical dancer Polina Semionova was enlisted to be the face of the new Uniqlo Slim Jean and women’s collection. The new line of jeans is designed to be even more comfortable and flattering than previous versions.

Uniqlo is popular for its fast fashion and its ability to offer new range and styles – or micro trends – on a weekly or monthly basis.

Innovative fabrics make up the most of Uniqlo’s DNA. The brand believes quality fabric will never go out of fashion. The store’s trademark is its comfortable and easy-care products that can be easily styled up or down.

Uniqlo is particularly famous for its Ultra Light Down (ULD) jackets and HeatTech Long Johns, which are available to buy online and in stores, including their flagship store at Pitt Street Mall.

Unlike other fast fashion brands like H&M and Zara that focus on style and outfits, Uniqlo centres its offering on basics that perform well in all kinds of weather and climate. Its new denim range stays true to this.

Besides the denim line modelled by Novak Djokovic, Uniqlo’s SS15 collection features other innovative items created in collaboration with modern artists and fashion icons. This includes the new Dry Stretch Pants for men, which Uniqlo developed with professional golfer Adam Scott; the Uniqlo T-shirt (UT) bearing the famous artworks by Andy Warhol, Jackson Pollock and Keith Harring; and the Parisian-inspired women’s line co-designed by former Chanel model Ines de la Fressange.

Uniqlo’s new line will soon hit its Sydney flagship store at the Pitt Street Mall. The Japanese brand is housed in a sprawling 1485-square-metre store in MidCity Centre.