Seed Heritage in Pitt St Mall – A Fashion Mecca for Women, Teens and Kids


Seed Heritage in Pitt St Mall – A Fashion Mecca for Women, Teens and Kids

Seed Heritage opened the doors to its flagship store in Pitt Street Mall in 2011, taking its fantastic collection right to the heart of Sydney’s greatest fashion hub. Spanning 437 square feet across three levels, the Seed store showcases the complete woman, teen, kids and baby collections.

Previously known as Seed, the well-loved Australian fashion chain has rebranded to become Seed Heritage and expanded to include jewellery, footwear, toys and the new Seed Candy – a branded confectionery collection – into its original mix of childrenswear and womenswear.

Seed now has over 65 retail stores worldwide, but its Pitt Street Mall flagship super store is what really sets the benchmark for its impeccable retail experience.

The Seed store at Pitt St is a stunning space stocked with beautiful products and manned by friendly and helpful shop assistants. Its custom built shopfront echoes the vintage aesthetic that represents the brand. Encased in glass, the multilevel building exudes a perfect chemistry of traditional and modern architectural elements.

As you step inside the Seed Heritage flagship store, you will instantly notice a vibe similar to classic townhouses. The floors are spacious enough for customers to explore the aisles and browse the racks in relaxed comfort and style.

The women’s wear is housed in the upper levels, displaying a combination of the classic yet sassy apparel range and matching accessories. Meanwhile, the basement floor displays clothing and accessories for children and infants as well as the new Seed Candy. Each floor features an iPad to give customers a quick access to where they can view monthly key looks, latest collections and product details.

As you browse the store, you will easily understand why Seed Heritage is so well-loved by Australian shoppers. You can see it in the quality of their products, the careful attention to details, the beautiful cut, and the exceptional designs across various product ranges. Plus their sizing options are fantastic as they cover size for the tiniest newborns to the active 10 year olds.

The variety of items one each floor of the Seed super-store is impressive. Women can find literally every wardrobe-stuffer here, from cute summer tops and knits to smart casual dresses and skirts, and everything in between. There are eye-candy bags, scarves and hats as well. Seed also has an amazing collection of shoes, accessories and gifts.

The apparel for teens and children are sassy and chic, perfect for Australia’s fashion conscious youth. For babies and newborns there are cute and sensible pieces including tops, knits, dresses, skirts, pants, swimwear, shoes and accessories. There are also toys and books on display.

Another thing to love about Seed Heritage at Pitt Street Mall is the friendly and helpful staff. The shop assistants at Seed are informative but not pushy. They help you pick the right items to create that perfect outfit.

When it comes to quality and style, Seed Heritage is definitely a cut above the rest. Do visit their flagship store at the Pitt Street Mall in Sydney CBD to see for yourself.

April 25, 2015 |

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