Sephora Australia’s Valentine’s Treat Will Melt Your Heart


Sephora Australia ’s Valentine s Treat Will Melt Your Heart

The smell of romance already fills the summer air. And in the days leading up to Valentine’s, Sephora Australia is giving out special treats for their customers. From complimentary totes to fabulous prizes, there are plenty of reasons we think your Valentine’s Day will be a lovely one.

Freebies for Fragrances

Need a new fragrance or planning to buy one for your SO? Head over to Sephora Sydney at Pitt St Mall – you will get a free stylish tote bag for a single fragrance purchase, or a “His and Her” mug set for the purchase of two perfumes.

If you’re not sure what to get, Sephora has picked out romantic and exotic scents for you and your beau. For her: Dear Rose’s luscious ‘I Love My Man’, an eau de parfum smelling of fresh red roses with a hint of cinnamon. For him: Valentino’s ‘Uomo’, a heady cologne with subtle notes of cedar wood and leather.

A whole collection of scents awaits perfume lovers at Sephora Sydney.

Feel the Love Competition

Love sharing your makeup looks on Instagram? Get a head start at perfecting your most romantic beauty look now.

Sephora will be giving out a $500-worth special Valentine’s Day fragrance hamper to the lucky winner with the most creative and original look. The prize will include a number of various fragrances from brands sold within Sephora Sydney.

To join, follow @Sephoraaus on Instagram, then use the hashtag #lovesephoraaus and tag in @sephoraaus when you post your photo on Instagram. According to the T&Cs of the competition, it is a game of skill and only one entry per person is allowed – so be sure to nail your most ‘romantic makeup’ look and send in your photo.

Hurry! You only have until 5PM of February 14th to submit your entry.

April 25, 2015 |

Hot Picks from SEPHORA: The Beauty Essentials You Definitely Must Have


Hot Picks from SEPHORA: The Beauty Essentials You Definitely Must Have

Beauty comes at a price, but it doesn’t always have to cost you an arm and a leg. The trick is to invest in a few top performing items that will make you look your absolute best.

With this in mind, we have gathered a list of top makeup and styling products that are worth their weight in gold and are definite must-haves in your purse.

1. Hourglass Modernist Eyeshadow Palette

Shopping for an eyeshadow palette has always been a tricky battle until this one-pan wonder came along. The Hourglass Modernist Eyeshadow Palette is an artist-inspired palette with seamless colour transitions, featuring five complementary shimmer and matte shades to mix for multiple effects.

Its innovative design lets you blend colours effortlessly and create numerous looks with depth and dimension. The shadows are exceptionally adjustable, allowing you to play down or step up your look.

The three-dimensional palettes come in seven stunning colour options: Obscura (Earth Tones), Monochrome (Rose), Infinity (Warm Neutrals), Atmosphere (Cool Neutrals), Graphite (Smoky), Exposure (Plums), and Color Field (Olive).

2. Sephora Luster Matte Long-Wear Lip Color

The search for the perfect lipstick is over. SEPHORA has created the magic formula in its Sephora Luster Matte Long-Wear Lip Color. In fact, it is the go-to lipstick of beauty and style editors at

This lippy checks off in all categories. Smooth application? Check. Long lasting? Check. No bleeding colour? Check. It glides on smoothly, while not being sticky, and it comes in several awesome shades that stay all day long.

The best part? It is pocket friendly, so you can get all the shades you like.

3. Flash Tattoos Zahra

Add an edgy, boho touch to your everyday look with these beautiful, jewel-inspired, metallic temporary tattoos. They’re the hottest accessories worn by top celebrities like Beyonce.

Flash Tattoos are super fun and easy to apply. You can wear them with any outfit or for any occasion – to a festival, at a pool party, or on a night out. It’s easy to make a fashion statement with these eclectic beauties.

Step up your beauty game with these fabulous finds! Grab them at SEPHORA at the Pitt St Mall. These products will become your new favourites – that’s for sure!

April 25, 2015 |

Meet the New Sephora PRO Team: Top 15 Elite Makeup Artists


Meet the New Sephora PRO Team: Top 15 Elite Makeup Artists

On February 5, SEPHORA, the giant French cosmetics brand, introduced its very first permanent line-up. Called the Sephora PRO Team, this team is an elite group of makeup artists that will represent SEPHORA across the Americas.

The 15 Sephora PRO artists competed against thousands of other SEPHORA sales associates in a competition that included weeks of rigorous challenges and interviews, proving themselves to be the cream of the crop. They are the industry’s top experts in beauty and makeup application, lending their knowledge and aptitude to product ideation and development.

Each member of the Sephora PRO Team will be based in a specific region across the country, and will serve as the retailer’s voice to the media. The prestigious team will showcase their innovative skills and limitless imagination at a variety of local and national events, including the New York Fashion Week, music festivals, and beyond.

Although nothing is said about whether there will be a different roster for the Sephora PRO Team in other countries, SEPHORA fans from around the world can still access PRO beauty tips on the retailer’s social media channels.

The artists have also curated a collection of their on-set favourites and everyday essentials, which will be featured on The collection includes top product picks for eyes, face and lips, and the best makeup tools to have, along with perfecting your smoky eyes, filling your brows, and everything you need to know about basic highlighting and contouring. Now, you no longer have to guess which products to include in your beauty kit and how to apply them for best results – all thanks to The Sephora PRO Team!

The beauty guides and top picks are definitely worth checking out before you head to SEPHORA’s newly opened store at the Pitt St Mall in Sydney CBD.

April 25, 2015 |

The Top 5 Fashion Stores in Sydney


The Top 5 Fashion Stores in Sydney

Sydney’s fashion scene is now booming as it attracts more major international fashion brands and breeds new local designers. From high-fashion shopping precincts to flagship chain stores and weekend markets, anyone who finds themselves in Australia’s fashion capital will be spoilt for choice.

You can snag some great buys down in Sydney’s fashion streets and shopping districts, but if you are looking for some serious retail therapy and fantastic shopping experience, head over to these top fashion stores in Sydney. Here is a list of the top 5 fashion stores in Sydney according to our resident experts!

1. Myer at Pitt Street

This upscale department store is nestled in Westfield Sydney at Pitt Street Mall, Sydney’s fashion hub. Myer is home to luxury labels and up-and-coming Australian brands, including Charlie Brown, Marlies Dekkers, Lou Paris, Seafolly, COZI by Jennifer, Michael Kors, Heidi Klum Intimates, Jeff Banks, Maddox, Trent Nathan, Blaq, Kenji, Van Heusen and more.

All the styles you want for your wardrobe can be found here, from the classics to casual wear, street wear and the latest outfit designs for men, women and kids. Myer also offers personal shopper and stylist services to those who need help dressing their body types, restocking their wardrobe, or looking for outfit inspiration to wear for an event.

2. David Jones

Australia’s oldest department store chain and Myer’s biggest rival surely deserves a place on this list. And for good reason, David Jones is one of the best places to go for sensational shopping. It houses a diverse mix of clothing and shoe brands including Veronika Maine, Simone Perele, Kachel, Chantelle, Tigerlily, Calvin Klein, Paul Smith, HK Man, Marc by Marc Jacobs, Tony Bianco, Valentino, Jimmy Choo and Hush Puppies among others. DJs also has its own clothing line for women’s and men’s fashion.

There is also a wide selection of international and local brands for bags. Whether you are into chic, classic, hip or high-street fashion, you can find everything you need for your wardrobe at DJs. David Jones also has personal shoppers, style advisors, and fitting services.

3. Topshop

This gem located at Gowings Store at George Street is frequently visited for its huge variety of trendy outfits and accessories, from smart casual to leisure wear. Well, who wouldn’t recognise this household fashion label hailed for its impeccable designs, cut and quality? Plus, Topshop has an entire department solely for men, called Topman – so it’s a treat for both ladies and gents.

4. Belinda

Belinda is one of the best multi-brand boutiques stocking women’s fashion and accessories mostly from up-and-coming Australian designers. The chic shop also ships in items from Europe. Brands you can find here are Marni Saltwater, Martin Grant, Emma Hope, Issey Miyake and Marc Jacobs. At the Paddington shop, you will find Vanessa Bruno, Helmut Lang, Peter Pilotto and Brits Jonathan Sanders.

Belinda’s collection of dresses and shoes are highly coveted. The styles are fresh and sometimes unusual, but the cuts are mostly chic and classy. The very shop itself is the embodiment of stylish with its polished wooden floors, minimalistic layout and subtle lighting.

5. Collette Dinnigan

Owned by one of Australia’s famous fashion designers, this shop is all about sensual and romantic designs that celebrate a woman’s femininity. Amongst the racks of amazing lace dresses and delicate beaded gowns are sexy, flattering outfits as well as luxury shoes and stylish accessories. Collette’s collections have been seen on famous Hollywood actors including Cameron Diaz, Nicole Kidman and Sandra Bullock among others. There is a dainty line for little girls.

While online shopping has become more popular now than ever, there is still nothing better than the experience you will have at brick and mortar stores – and the above Sydney fashion stores are proof of that

April 25, 2015 |

Seed Heritage in Pitt St Mall – A Fashion Mecca for Women, Teens and Kids


Seed Heritage in Pitt St Mall – A Fashion Mecca for Women, Teens and Kids

Seed Heritage opened the doors to its flagship store in Pitt Street Mall in 2011, taking its fantastic collection right to the heart of Sydney’s greatest fashion hub. Spanning 437 square feet across three levels, the Seed store showcases the complete woman, teen, kids and baby collections.

Previously known as Seed, the well-loved Australian fashion chain has rebranded to become Seed Heritage and expanded to include jewellery, footwear, toys and the new Seed Candy – a branded confectionery collection – into its original mix of childrenswear and womenswear.

Seed now has over 65 retail stores worldwide, but its Pitt Street Mall flagship super store is what really sets the benchmark for its impeccable retail experience.

The Seed store at Pitt St is a stunning space stocked with beautiful products and manned by friendly and helpful shop assistants. Its custom built shopfront echoes the vintage aesthetic that represents the brand. Encased in glass, the multilevel building exudes a perfect chemistry of traditional and modern architectural elements.

As you step inside the Seed Heritage flagship store, you will instantly notice a vibe similar to classic townhouses. The floors are spacious enough for customers to explore the aisles and browse the racks in relaxed comfort and style.

The women’s wear is housed in the upper levels, displaying a combination of the classic yet sassy apparel range and matching accessories. Meanwhile, the basement floor displays clothing and accessories for children and infants as well as the new Seed Candy. Each floor features an iPad to give customers a quick access to where they can view monthly key looks, latest collections and product details.

As you browse the store, you will easily understand why Seed Heritage is so well-loved by Australian shoppers. You can see it in the quality of their products, the careful attention to details, the beautiful cut, and the exceptional designs across various product ranges. Plus their sizing options are fantastic as they cover size for the tiniest newborns to the active 10 year olds.

The variety of items one each floor of the Seed super-store is impressive. Women can find literally every wardrobe-stuffer here, from cute summer tops and knits to smart casual dresses and skirts, and everything in between. There are eye-candy bags, scarves and hats as well. Seed also has an amazing collection of shoes, accessories and gifts.

The apparel for teens and children are sassy and chic, perfect for Australia’s fashion conscious youth. For babies and newborns there are cute and sensible pieces including tops, knits, dresses, skirts, pants, swimwear, shoes and accessories. There are also toys and books on display.

Another thing to love about Seed Heritage at Pitt Street Mall is the friendly and helpful staff. The shop assistants at Seed are informative but not pushy. They help you pick the right items to create that perfect outfit.

When it comes to quality and style, Seed Heritage is definitely a cut above the rest. Do visit their flagship store at the Pitt Street Mall in Sydney CBD to see for yourself.

April 25, 2015 |

Pandora Sydney – Stylish Quality Jewellery at Great Prices


Pandora Sydney – Stylish Quality Jewellery at Great Prices

Known for its iconic charm bracelets, Pandora has become a household name in Sydney when it comes to modern jewellery. Like its 550+ concept stores worldwide, the Pandora shop in Westfield Sydney at Pitt Street Mall markets an amazing range of hand-finished filigree made from genuine materials.

For such quality and beauty, you could not find a more reasonable price for jewellery anywhere.

In Greek mythology, Pandora may signify vengeance or hate. But the Denmark-based global jeweller has turned the meaning of its brand into something more beautiful and elegant. Indeed, the Pandora Jewellery shop in Sydney is a real-life embodiment of that notion.

Inside the Pitt St Mall Store, laid out inside glass cases are charm beads in every imaginable design and colour, from the dainty flower beads to the cute animal shapes and romantic-themed charms. Some charms even have pearls, enamel and diamond attachments. The charms also represent significant moments in life, which is no wonder why many girls want them as gifts for significant people in their lives or even for themselves.

With a great selection of charms, a custom Pandora bracelet can be designed in a number of different combinations to suit all your heart’s desires. Plus, you can have a charm bracelet created in sterling silver, 14-carat gold, leather or a combination of gold and silver. That means you can make an individual look to match any outfit, allowing you to make a gorgeous fashion statement and spice up every look – whether it is street chic or formal.

The Pandora charm bracelet is also unique and so different from anything else in the market. The patented Pandora thread design makes the clasp appear as a bead when the bracelet is closed.

The friendly sales assistants at the Pandora Jewellery Sydney store will offer to help you choose designs and thread them as you wish. They will also offer suggestions if you are picking a gift for someone.

Pandora’s collection of earrings, necklaces and rings won’t let you down as well. The designs are mostly classic and feminine, but you will also find some bold statement pieces. With a selection as huge as Pandora’s at Sydney CBD, you will be spoilt for choice. That means you have a choice of the very best jewellery at competitive prices.

Besides its stunning products, Pandora also boasts an array of after-sales services, including cleaning and polishing, re-oxidising, scratch removal, ring re-sizing, stone replacement, rhodium plating and necklace shortening. Their policy applies to items bought and received as gifts.

Should you change your mind, you can have your jewellery exchanged for something else at the Pandora Sydney store in Pitt St within 14 days from when you purchased it. Sadly, they don’t give refunds, but at least that is still a better deal than not being able to get a better piece from their store.

Overall, Pandora is a great place to shop if you are looking for fashionable and top-quality jewellery that won’t cost you a fortune.

April 25, 2015 |

Witchery Sydney – Variety at a Great Price


Witchery Sydney – Variety at a Great Price

Variety, quality and great promotions – three things you can expect from Witchery!

Witchery is an Australian brand that plays at par with high-end global brand names in the fashion game. In fact, Witchery is not just a follower but a trendsetter in global fashion. They stay ahead of their game by offering new styles and cuts you won’t find elsewhere and they regularly add new items to their collection to give themselves the creative edge. It’s a fashion mecca for ladies, men and kids – who are looking to express their own unique taste

But don’t be intimidated. Trendy clothing is not all there is to the brand. Witchery also stocks fashion must-haves, which are well fitting and flattering on any body type.

Another thing you will love about Witchery at Pitt St Mall is the huge variety of clothing they have in store. From everyday outfits to eveningwear, they have everything you need in one convenient shopping spot. Witchery also has a makeup line which will allow you to complete any look you want.

Shopping at Witchery Sydney is always a delight. Their store at our own Pitt Street Mall in Sydney’s CBD is always well presented. The displays are as elegant as the store itself. With clothing, bags, shoes and accessories neatly displayed, it is easy to browse and everything is within easy reach. As you enter the shop, you will see displays of their newest collections with matching accessories. Witchery changes these displays on a regular basis to give shoppers inspiration for mixing and matching pieces.

Although most of their clothes lean more on the elegant, chic side – Witchery has nailed that sweet spot between classic and funky. On top of that, they have a rainbow of stylish colours to choose from.

The Witchery store at Pitt Street is spacious, so you can roam around the shop with ease. It can get a little crowded at times but their changing rooms are clean and their friendly staff are more than happy to assist at all times so it is definitely worth wait!

You might find some of their prices are a touch more expensive than other stores in the Mall but their clothes definitely make the expenditure worthwhile. To reward its loyal customers, Witchery offers great promotions and discounts on a regular basis. For instance, a minimum purchase of $150 will allow you to become a member and get $15 off your next purchase. You can also get $20 worth of store credit on your birthday and a $100 voucher for a total spend of $1000 in a year.

Witchery has an online shop as well, which is easy to navigate and offers great fashion tips. You can use it for when you want to check new items or get outfit ideas. They also offer fantastic sales and deals online.

Nevertheless, nothing compares to an actual shopping experience, where you can feel the actual fabric in your hands and see how a particular dress or shirt looks when you try it on in person. So if you want to try on the elegance and glam of Witchery collections, please visit them at our Pitt Street Mall in Sydney

April 25, 2015 |

Uniqlo Sydney – Bargains at Rock Bottom Prices


Uniqlo Sydney – Bargains at Rock Bottom Prices

Uniqlo in Pitt St Mall is a treasure trove for fashion staples.

Buying new clothes for your wardrobe is all about finding the perfect fit at the right price. After all, who would want to spend an awful lot of money on basic tees, sweatshirts and pants? Unfortunately, not too many stores in Sydney offered great quality at a great price – until Uniqlo came along.

While the Japanese clothing brand has been around for a few years, the first store in Sydney opened recently in November 2014. Their store at the MidCity centre in Pitt St Mall attracts hundreds of shoppers looking for great buys. Here are three things you can find at Uniqlo in Pitt St:

1. Fantastic quality and fit

The clothes at Uniqlo are generally simple and casual, but what they lack in style they more than make up for in quality and fit. The brand focuses more on fabric rather than fashion. Their clothes feel great to the touch and are flattering for all figures. And since they offer only the essential items like basic tees, knitwear and tunics, they make up for their lack of selection by offering each clothing style in almost every colour imaginable and also in different fabrics.

If you visit their store at the Pitt St Mall in Sydney CBD, you can see over 50 colours of the same shirt on the floor. Some people might still prefer the more classic hues but still the wide range available, Uniqlo ensures there is always something for everyone.

Uniqlo also gives shoppers a wee bit more for their money by offering quality features in their clothing that are hard to come by at a similar price- these include special characteristics like dry fit, odour proofing and super lightweight materials.

2. Range of sizing options

True to their promise, Uniqlo’s clothing is made for everyone. Since their clothes are manufactured in Japan, they come in one size smaller than most American apparel which makes them a great option for people who find smaller or tight fitting clothes a better option. Uniqlo proves to be a favourite for petite women in Sydney, who would often need to resort to shopping at the kids’ section of boutiques or department stores.

3. Pocket-friendly prices

The superb quality and sizing options already make Uniqlo clothes a great bargain, but the affordable prices just put the icing on the cake. You can buy certain items at a fraction of what their price would be at higher-end retailers. For instance, Uniqlo’s selvedge jeans are priced at $59.50, while a similar pair of jeans at the Sydney Gap store cost around $90.

If you are finding time finding things to wear everyday but don’t want to burn a hole in your wallet then do yourself a favour and drop by the Uniqlo store at Pitt St Mall to stock your wardrobe at a fraction of the price.

April 25, 2015 |

Surf Dive ‘n’ Ski Review


Surf Dive ‘n’ Ski Review

As the name suggests, Surf Dive ‘n’ Ski (“SDS”) stocks a selection of clothing brands for surfing, in-line skating, skateboarding, and skiing – and serves as one of Australia’s leading retail chains in this space. Billabong, Quiksilver, Rusty, Insight, Von Zipper, Seafolly and Havaianas are only some of the prestigious brands that Surf Dive ‘n’ Ski carries in its store in Pitt St Mall.

SDS has become a household name for three main reasons: style, quality, and great service and is one of the most popular stores in Pitt St Mall for Sydney’s youngest generation of shoppers.

Since it was founded in 1964, Surf Dive ‘n’ Ski has been the go-to retail store for fashionable, high-quality streetwear, swimwear, and activewear. SDS now has over 40 stores across Australia, making it easier for customers to access the latest range of women’s tops, bikinis, tees, dresses, jeans, skirts, boardshorts, bags, shoes, and accessories. They also have fantastic selections for men and kids, as well.

Besides clothing, SDS Pitt St Mall offers a variety of sporting goods, such as surfboards, skateboards, cruiser boards, snowboards, wet suits, tail pads, surf wax, leg ropes, and fins – virtually everything you need is here.

Like its brick-and-mortar stores, Surf Dive ‘n’ Ski’s online store is also great. Products are organised into many different categories, so it is very easy to navigate. Here, you’ll also find discount offers and sale items on a regular basis.

Probably the best thing about the website is that it doesn’t require you to register at checkout, unlike many other online sites – with express delivery for free on purchases over $25.

In-store, the staff at SDS Sydney make shopping convenient and fast. There is no such thing as a line – with the only waits coming during the Christmas and Boxing day period, where crowds are a nightmare for most retail outlets until the New Year. The fitting rooms are located at the rear of the women’s fashion aisle – with staff being generous in relation to the number of items customers can bring in simultaneously – allowing shoppers to try a number of unique combinations of clothes and accessories pror to purchase.

The next time you need to shop for streetwear or surf-inspired clothing, it is definitely worth visiting the Sydney SDS Store in Pitt St Mall – who knows you may pick up a bargain!

April 25, 2015 |

Zara Review


Zara Review

Hailed as one of world’s biggest fashion icons, Zara is a brand that stands out from the crowd.

Despite coming to Pitt St Mall only a short time ago, Zara has already made its mark amongst shoppers. Despite its largely avant-garde collection, the Sydney Zara store not only caters to the fashion-obsessed but also to those who are more comfortable with wearing most conservative pieces. Every Zara piece bears a signature appeal that makes it, without fail, a standout purchase. That’s why Zara has consistently been the go-to store for both the basics and trendy buys in both the winter and summer seasons.

What makes Zara so appealing to millions of people is that it offers great quality at a surprisingly budget friendly price point. This has also made it popular amongst Sydney shoppers who want to look good but without paying an arm and a leg.

Even in Pitt St Mall or the surrounding CBD shops – not many brands offer the same quality for such low prices. With prices that range from $15 to $300, Zara’s collection works for shoppers with a variety of budgets.

Despite its affordability, many celebrities and high-profile personalities, including the Duchess of Cambridge Kate Middleton and reality star Kim Kardashian, have been spotted sporting the brand and mixing it with other luxury shoes and jewellery. They are “walking endorsements” which showcase the versatility of Zara’s extensive collections.

Although we don’t have to many A-list celebrities in Sydney – by visiting the Pitt St store you can have your own small taste of the celebrity life – with Zara stocking many of the same items worn by the rich and famous in the Sydney outlet.

In terms of style and durability, the clothing and accessories from Zara stand the test of time. Unlike many trendy pieces that only last for a season, most items from Zara can be easily mixed and matched with other pieces to create ensembles that remain en vogue for years.

Browsing the aisles of a Zara store is always a joy. Whether you are looking for wardrobe staples or new items to experiment with, Zara stores are a treasure trove of great buys and beautiful styles. In the Sydney store, the displays normally change twice a week, which means you always have something new to look forward to seeing every few days – enabling you to stay ahead of the latest trends and keep a constant eye on your level of ‘swag.’

Shopping online at is also fantastic, especially if travelling to the Sydney Store is too far or if parking in Pitt St is inconvenient. Aside from great deals, the site provides up-to-date fashion inspiration right at your fingertips. Best of all, with Zara’s free shipping and fast delivery service, your purchase arrives at your doorstep in no time.

Visit Zara Pitt St Mall today to get a small taste of the glam-life, at only a small expense to your back pocket – with Zara truly being one of Sydney’s newest fashion hotspots.

April 25, 2015 |
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